Did you consider your customer’s journey before they purchase from your company? A sales funnel maps out all the checkpoints where your leads will interact with your brand before making any purchase. To build a successful sales strategy, your sales funnel must be top-notch. This blog will help you understand a sales funnel and how to build one for your business.
What is a Sales Funnel?
A sales funnel is a tool for tracking leads as they transit from prospects to customers. You can improve your advertising and marketing efforts by examining your sales funnel, which is divided into three sections: top, middle, and bottom (or high, middle, and low). Even if you have a physical or online store, you must create a sales funnel to attract and convert visitors into customers. The primary goal of your sales funnels is to guide customers through the various phrases of the sales until they are ready to purchase your products or services.
Three Phases of a Sales Funnel
A sales funnel details the steps an individual takes to become your customer and is divided into three sections:
- The marketing at the first stage of the funnel attracts prospects to your company (e.g., the advertising on your physical storefront or the landing page of your website).
- The middle stage of the funnel encompasses all aspects of your sales process preceding the sale (e.g., people trying on clothing in your store or website visitors reading about the benefits of your products).
- The purchase is at the last stage of the funnel (e.g., customers paying for clothes at checkout or website customers entering their credit card info to complete a purchase).
Building Sales Funnel For Your Business
To create a sales funnel for your business and keep track of your potential customers, follow these steps:
1. Collect Data About Your Customers
Talking to your audience is the best way to understand them. The effectiveness of your sales funnel is determined by the amount of information you have about your target audience. However, you must remember you are not marketing your company to everyone—just to people who are a good fit for what you have to offer.
Adjusting your funnel to focus on the most important and necessary selling points will help you gain insights that lead you to improve your product or service. You can create content for each sales funnel stage on your product or service to help prospects move through your pipeline.
2. Gain Your Audience’s Attention
Your sales funnel will only work properly if you can attract prospects. Without prospects and people interested in your company, there is no sales funnel. You have to expose your content to your intended audience.
First, go the organic route and post different content across your platforms. Experiment with various content forms, such as infographics, videos, social media content, and other types of content. You can increase your organic traffic in various ways, such as SEO, social media traffic, direct traffic, etc. To make your website engaging and attractive for your audience, add forms and pop-ups to capture their attention.
3. Build a Landing Page
Your advertisement and other content must lead your prospects somewhere, which is where a landing page with an irresistible offer comes in handy. Your landing page should describe who you are as a company and what makes you stand out. Instead of pushing sales, concentrate on capturing leads. This approach will help you impress and capture your prospects.
4. Keep A Flow Of Communication
Don’t forget about your leads once they become paying customers. Continue to contact them. Send them educational content that may be of interest to them. Show your gratitude for their purchase, and keep them updated with the latest sales promotions. Get them involved in social media strategy and create a customer community to develop brand trust and loyalty.
Get in touch with us at StealthEnomics.com to learn more about sales funnels and expand your consumer base.
Is this a common abbreviation that I don’t know because I am not in the business world?