Business Advice

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June 17, 2022 0

Crafting Your Business Brand Story When Starting a Business

Your product or service isn’t valuable unless and until it solves a problem or comes with a purpose, hence knitting a brand story.


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June 18, 2022 0

Creating Targeted Local Ads—Why Is It Important?

Local marketing is a strategy that involves targeting a specific group of consumers near a business’s location in order to enhance its prospects. While location-based marketing has undergone many changes over the years and has become more digital, traditional forms of advertising—from flyers in your neighborhood grocery store to billboards on the highway—are still an… Continue reading Creating Targeted Local Ads—Why Is It Important?

Business News

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March 31, 2021 0

Leveraging Entrepreneurial Resiliency With Mic Alexander

You’re not drowning, you’re just getting wet. How to be comfortable being uncomfortable in situation you are not accustomed to.

Case Studies

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April 13, 2022 0

What You Must Know Before Launching a Business

If you have decided to take the plunge and launch a business, you may be wondering what you must know beforehand.