Your website is no longer enough to get noticed online. To increase your SEO efforts, you need to boost your presence. The easiest way to do this is to market your website on social media. Using social media platforms provides a way to interact with customers and use posts to direct people to your website. With so many social channels to choose from, you can reach the ideal audience using each platform’s marketing tools. Here are tips to market your website on social media.
Get Into Creating Video Content
Although it can be one of the most intimidating aspects of social media, people love video. A YouTube account combines the best of digital marketing worlds–connecting its own search engine with a social network and video-specific hosting.A YouTube account is an excellent way to market your website, as each post can link to further information based on the video content. Although it can be difficult to come up with original content on YouTube, if you stick with your expertise, you can’t go wrong.
Creating How-To videos, recording interviews with experts in your company, developing slide shows are examples of how you can target your audience using YouTube. The more entertaining and useful the video, the better your chances of gaining followers, likes, and shares. And you can share your videos on other social channels, such as Twitter and Facebook, to reduce the need to constantly create original content for each account.
Use Ad Spend
Social media offers highly robust targeting, making it an excellent place to boost your website traffic. There are many different options available to suit different budgets, such as Facebook posts, click ads on Twitter and LinkedIn, or promoted pins on Pinterest. Since you can determine the spend for each ad, you always control your budget. Choose the platforms that make the most sense for your audience, and use their easy tools to choose specifics for your ideal demographics. Your ads then send people to your website.
Learn to Use Hashtags
A trending hashtag is the easy way to hook your little red wagon to what your audience finds important. Hashtags are the little # phrases that appear on social media posts. Online tools allow you to search trending hashtags you can use for your posts. There are some generic hashtags that can be used by anyone, or you can look for industry-specific hashtags. Don’t overlook the power of creating your own hashtags as they allow you to search on Instagram and Twitter to find shared, user-generated content.
Try searching relevant terms and following people you feel meet the profile of your target audience. You can then follow them and comment on their posts. You can access who follows them as well to find more following opportunities. Read posts carefully to look for ways to be encouraging and positive. Even a simple comment can grab the attention of followers to create more brand awareness.
Contests are always popular on social media. Whether it is a giveaway or a way to draw attention to your brand, such as having people share posts using your product, contests are a great way to direct traffic to your website. You can create a landing page on your website where people can enter, or include a link to a specific area of your website that is sharable. The landing page allows you to collect email addresses while the sharable link spreads your reach and creates a buzz.
If you are looking for more ways to market your website, speak to our team today.